AI Employees for Marketing Agencies: 7 Options Compared
Written by the AIVX Labs team · Published November 2026
An “AI employee” is software that does a job a person used to do, like answering calls, writing posts or building a report. For a marketing agency the useful question is narrower: does it do client work an agency can sell, and is it built for an agency's clients? This page compares seven options on that question, using only what each company says on its own website (checked 10 November 2026). One of them, RICO, is made by AIVX Labs, the company that publishes this page.
Key takeaways
- Most "AI employee" products automate the business's own front desk: calls, chat, booking and reviews (GoHighLevel, Vendasta, Marblism).
- Only GoHighLevel and Vendasta state white-label and client sub-accounts or reselling; Sintra, Lindy and Relevance AI state no agency program.
- RICO by AIVX Labs is built for the agency's delivery work instead: prospects, website audits, ads, funnels, emails and monthly client reports.
- Prices range from free tiers (AIVX Labs, Lindy) to enterprise-only quotes (Relevance AI); several meter usage with credits.
How do the 7 compare?
| Product | Built for | What the AI does | Price (vendor site, 10 Nov 2026) | Agency features |
|---|---|---|---|---|
| RICO by AIVX Labs | Agency owners and freelancers doing client work | Runs the agency's AI tools on request: finds local prospects, audits websites, writes ads, pages, emails and monthly client reports | Free plan; paid plans $9.95, $49 and $99 a month (credits) | Client workspaces, monthly client reports; no white-label |
| GoHighLevel AI Employee | Businesses on GoHighLevel, sold through agencies | Receptionist, scheduler, marketer, reputation and sales agents; voice and conversation AI | Add-on per sub-account: $50 or $97 a month, on top of a $97 to $497 platform plan | Sub-accounts, white-label desktop app, SaaS reselling on the $497 plan |
| Vendasta AI Workforce | Local businesses and the agencies that serve them | AI receptionist, reputation, social, blogging, sales and support roles | Monthly spend minimums from $99; AI billed per location | Fully white-labelable; white-label client portal from the $499 tier |
| Sintra AI | Business owners and teams | 12 named helpers for social, SEO, email, copy, data, support and sales | From $15.60 a month on a 12-month plan; 250 credits a month | No agency program stated |
| Lindy | Teams that want one AI assistant in their tools | Works across 1,500+ apps, joins meetings, runs scheduled routines | Free tier; Team $49.99 a month for 5,000 credits per user | No agency program stated |
| Relevance AI | Enterprise teams | Prebuilt agents for research, prospecting, scheduling and proposals | Enterprise only, no published prices | No agency program stated |
| Marblism | Owner-operators | 7 named employees: assistant, social, lead gen, SEO, receptionist, website, legal | From $24 a month on the yearly option | 40% referral commission; no white-label |
Front-desk AI or delivery AI?
Most products sold as AI employees work the client's front desk. GoHighLevel's AI Employee answers calls and books appointments, Vendasta's AI Receptionist handles calls, chats and texts, and Marblism includes a receptionist that books jobs. An agency resells these to clients.
Delivery AI does the work the agency is paid for: finding the next client, auditing a website, writing the ads and the funnel, and reporting every month. That is the job RICO by AIVX Labs is built for. Sintra and Lindy sit in between: general assistants that can write and research for one business or team.
Which ones can I resell?
GoHighLevel states unlimited sub-accounts and a white-label desktop app on its $297 plan, with SaaS reselling on the $497 plan, where agencies can also rebill AI Employee usage. Vendasta says every AI Employee is fully white-labelable, with a white-label client portal from its $499 tier. Marblism pays a 40% recurring referral commission but says it does not white-label. Sintra, Lindy and Relevance AI state no agency program on their sites. AIVX Labs does not offer white-label; agencies deliver the finished work under their own name.
Where does RICO fit?
RICO is the AI operator inside AIVX Labs. You tell it the job in plain words; it picks the tools, shows the credit cost and runs when you click Go. The work is filed under the client. You can watch it audit a website and write the fix package, write a full Google ad set and write a client's monthly report. AIVX Labs has a free plan and paid plans at $9.95, $49 and $99 a month, and it connects to GoHighLevel.
How should an agency choose?
- You want to resell an AI receptionist to clients: GoHighLevel or Vendasta, both of which state white-label and client accounts.
- You want help producing the client work you sell: RICO by AIVX Labs.
- You want one assistant for your own team's tasks: Lindy or Sintra.
- You are an enterprise team building custom agents: Relevance AI.
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What is an AI employee for a marketing agency?
Software that does a job an agency team member or a client's staff used to do: answering calls, writing content, building ads or reports. For agencies the useful ones either sit inside each client's business (front-desk AI) or help the agency deliver the client work (delivery AI).
Which AI employee tools can an agency white-label?
Of the seven compared here, GoHighLevel (white-label desktop app, SaaS reselling on its $497 plan) and Vendasta (every AI Employee white-labelable, client portal from its $499 tier) state white-label or reselling on their own sites. Marblism offers referral commission but says it does not white-label.
Is RICO a replacement for GoHighLevel's AI Employee?
No. GoHighLevel's AI Employee answers a client's calls, chats and reviews. RICO does the agency's delivery work: finding prospects, auditing websites, writing ads, funnel copy, emails and monthly reports. AIVX Labs also connects to GoHighLevel, so they can be used together.
How much does an AI employee cost?
From free tiers (AIVX Labs, Lindy) to $15.60 to $97 a month for single-business tools, to monthly minimums from $99 (Vendasta) and enterprise quotes (Relevance AI). GoHighLevel's AI Employee is $50 or $97 a month per sub-account on top of a platform plan. Prices are from each vendor's site on 10 November 2026.