RICO: The AI Operator Inside AIVX Labs

What is RICO?

RICO is an AI operator: an AI employee for agency owners that runs the AI tools in AIVX Labs on your behalf. Instead of opening a tool, learning its form and filling it in yourself, you describe the job and RICO does the setup. A chat box answers questions; RICO picks the tool for the job, fills it in from what you told it and files the result under the client it belongs to.

How does RICO work?

1. Step 1: Tell RICO what you want. Type it like you'd text an assistant: "Find 25 dentists in Charlotte and audit the first one's website." Each client gets its own page.
2. Step 2: RICO does it. It picks the tools (for example the Prospect Finder, the Website Analyzer and the Ad Creator), fills them in, shows the credits and runs when you click Go.
3. Step 3: Deliver it to your client. The list, the website audit scored out of 100 and the ads are filed under that client, ready for you to review and send.

What can RICO do?

RICO runs the AI tools inside AIVX Labs. Jobs RICO can run for an agency include:

• Finds clients. "Find 25 roofers in Tampa." The Prospect Finder lists local businesses by niche and city, with phone, website and email where listed.
• Audits a business before you pitch. The Website Analyzer scores a site out of 100 with the fixes in order; the Fix Package writes every fix out, ready to paste. Business Audit, Revenue Leak Finder and Competitive Analysis go deeper.
• Checks if AI assistants recommend the business. Asks the questions a buyer asks an AI assistant and shows whether the business comes up, who comes up instead and what to fix.
• Writes a client's ad set. Hooks, angles and split-test variants for Facebook, Instagram, Google or LinkedIn, in the client's voice. You or the client launch them in your own ad account.
• Builds the funnel copy. Landing page, sales letter, video sales letter script and email sequence, each from its own tool.
• Writes the email follow-up. A full nurture sequence from one campaign brief, for the leads the ads bring in.
• Produces a month of content. One idea turned into posts for every platform.
• Writes video scripts. A slide-by-slide video sales letter, a short ad for TikTok, Shorts and Reels, or a two-host podcast episode.
• Makes images and voiceovers. Product shots, thumbnails and social graphics from the Image Studio; any script turned into a narrated MP3 by the Voice Studio.
• Builds a website chatbot. A bot that answers the client's customers' questions and books calls.
• Builds full direct mail campaigns. The AI Direct Mail and QR tools turn one form into a full campaign for a local business.
• Packages and prices the offer. The Offer Builder shapes the service and the Pricing Advisor sets the packages.
• Preps you for sales calls. Discovery questions, likely objections and the close, before you dial.
• Turns reviews into fixes. A pile of customer reviews becomes the patterns behind them and what to change first.
• Maps the automations worth doing. Paste a client's process; it shows which steps are worth automating and turns them into a no-code automation plan.
• Reports to the client every month. The "what we did for you" page: everything made and sent, the website score before and after, what's next. Set it once and RICO runs it on schedule.

How is RICO different from ChatGPT?

A general chat assistant doesn't know your client or your process, and it hands you text to paste somewhere else. RICO works inside AIVX Labs: it knows which client you mean, picks the tool built for the job (the Website Analyzer, the Ad Creator, the Prospect Finder and the rest), fills it in and files the finished work under that client. Clients buy leads, reviews, a page that converts and an ad that works; RICO produces the work and you sell the result.

Who makes RICO?

RICO is part of AIVX Labs, launched in 2026. AIVX Labs is a Podavinci LLC company, founded by Alan Magliocca in Charlotte, North Carolina. Its sister company is BrightStage AI. Have a question for RICO itself? Ask RICO.