Which Webinar Platforms Can Sell Tickets or Take Payment? (2026)
Written by the AIVX Labs team · Published October 2026
Zoom Events, Crowdcast, ClickMeeting and WebinarNinja are each known for paid or ticketed webinars, so they are the first places to look if you want to charge for entry. WebinarJam, Livestorm and Demio are strong for running webinars, and every one has offer buttons for selling inside the room. BrightStage AI is built around selling during the event: an AI presents, answers questions and shows offer buttons, with nobody present. Confirm current payment processors on each vendor's site.
Key takeaways
- Zoom Events, Crowdcast, ClickMeeting and WebinarNinja are each known for paid or ticketed webinars, so start there if you need to charge for entry.
- WebinarJam, Livestorm and Demio are strong webinar tools; check each vendor's current features for paid registration.
- All the established platforms compared here support offer buttons for selling inside the event.
- BrightStage AI is built for in-room selling with nobody present: an AI presents, answers chat and shows offers at moments the host sets.
- Payment processor support changes, so confirm processors and any ticket fees on each vendor's current site.
- Check tax, refund and consumer rules with a professional before selling tickets.
Which webinar platforms let me charge for tickets?
Paid entry means the attendee pays before they get access to the event. Zoom Events, Crowdcast, ClickMeeting and WebinarNinja are the platforms in this group best known for paid or ticketed webinars. Ticketing is a central part of how Zoom Events presents itself.
WebinarJam, Livestorm and Demio are known first for running webinars well. Before you choose one of them for a paid event, check the vendor's current features for paid registration.
BrightStage AI Events takes a different approach. BrightStage is built for events where the sale happens inside the room, through offer buttons that appear at moments the host sets. If you need paid entry from BrightStage, check the current options on brightstageai.com.
Paid tickets vs in-room checkout: what's the difference?
Paid tickets charge at the door. The attendee pays during registration, and access to the event depends on that payment. This model fits workshops, masterclasses, trainings and any event where the content is the product.
In-room checkout keeps registration free and makes the offer during the event. A button appears on screen, the attendee clicks it, and a checkout page opens. This model fits sales webinars, where the event exists to sell a course, service or product.
Many hosts use both models at once. For example, a host might charge a small fee for a training and then make a larger offer at the end. The table below separates the two models so you can see which platform fits each job.
Comparison chart: paid entry, in-room offers and processors
| Platform | Known for | Paid tickets at registration | In-room offer button | Payment processors | Runs with nobody present |
|---|---|---|---|---|---|
| BrightStage AI | AI-run sales events | Check vendor's site | Yes, at host-set moments | Check vendor's site | Yes, AI presents and answers chat |
| Zoom Events | Ticketed events and event hubs | Yes, ticketing is core | Yes | Check vendor's site | Check vendor's site |
| Crowdcast | Live events for creators and communities | Known for paid events | Yes | Check vendor's site | Check vendor's site |
| ClickMeeting | Webinars with paid-webinar options | Known for paid webinars | Yes | Check vendor's site | Check vendor's site |
| WebinarJam | Live marketing webinars | Check vendor's site | Yes | Check vendor's site | Check vendor's site |
| Livestorm | Browser-based webinars for teams | Check vendor's site | Yes | Check vendor's site | Check vendor's site |
| Demio | Marketing webinars for small teams | Check vendor's site | Yes | Check vendor's site | Check vendor's site |
| WebinarNinja | All-in-one webinars for small businesses | Known for paid webinars | Yes | Check vendor's site | Check vendor's site |
Payment processor support changes often. The specific processors each platform connects to, and whether a platform takes a fee on ticket sales, should always be confirmed on the vendor's current pricing and features pages before you commit.
How does each platform handle payment?
BrightStage AI
BrightStage AI Events is built so an AI writes the sales presentation, presents it through an AI avatar and voice the host chooses, and answers attendee questions in chat in real time. Offer buttons appear at the moments the host sets, and the room video plays like a live event, so attendees can't skip ahead to the offer.
BrightStage tracks offer clicks and revenue for live and Encore (replay) events in one dashboard, with AI-written insights from the host's own numbers. Sales data can flow to a CRM or email tool through native integrations such as ActiveCampaign, or through Zapier, Make and webhooks.
BrightStage fits hosts who want an event that sells around the clock without anyone running it. For more on what to put behind the button, see how to design a webinar offer.
Zoom Events
Zoom Events is known for ticketing and event hubs, which makes it a natural fit for paid entry to live sessions and multi-session events. Hosts already on Zoom can keep a familiar setup for attendees.
Zoom Events is built around live, hosted events. For a direct comparison with an AI-hosted approach, read BrightStage AI vs Zoom Events. If you want Zoom to run on a schedule, see whether Zoom can run evergreen webinars.
Crowdcast
Crowdcast is known for live events aimed at creators, educators and communities, and paid events are part of that appeal. Crowdcast suits hosts who sell access to live sessions, interviews or series.
ClickMeeting
ClickMeeting is known for webinars that include paid-webinar options, along with a broad set of webinar tools. ClickMeeting suits trainers and educators who charge for sessions. For a closer look at how it compares on automation, see ClickMeeting vs Livestorm.
WebinarJam
WebinarJam is known for live marketing webinars with on-screen offers aimed at selling during the event. WebinarJam suits marketers who present live and pitch in the room. Check the vendor's current features for paid registration and supported processors.
Livestorm
Livestorm is known for browser-based webinars that teams can run without downloads, with strong team and integration features. Livestorm suits companies running product demos, onboarding and marketing webinars. Check the vendor's current features if paid entry matters to you.
Demio
Demio is known for clean, easy marketing webinars for small teams, with offers shown during events. Demio suits marketers who want simple setup. See Demio vs Livestorm for more on automation.
WebinarNinja
WebinarNinja is known as an all-in-one webinar tool for small businesses, and paid webinars are among its advertised features. WebinarNinja suits coaches and consultants who sell trainings. Our WebinarNinja vs Demio comparison covers the small-team trade-offs.
Which model should you choose?
Choose paid tickets when the event content is what people are paying for. A paid workshop, a certification session or a ticketed panel all work best with payment at registration.
Choose in-room checkout when the event is a sales presentation. Free registration brings in more people, and the offer comes after the presentation has explained the value.
Choose an AI-run event when you want that sales presentation to run on its own, at any hour. See an AI-run event to judge whether the format fits your audience.
What should you check before connecting a payment processor?
Start with the processors your business already uses. Moving customers, subscriptions and payment history between processors takes work, so a platform that connects to your current processor saves time.
Check where the sale is recorded. Some setups keep payment data inside the webinar platform, and others send it to your CRM or email tool. If you ever switch platforms, you'll want that data, so read our guide on webinar platform lock-in and data export.
Check refunds, receipts and taxes. Rules on sales tax, refunds and consumer protection depend on where you and your buyers are located. Ask an accountant or legal professional before you start selling tickets across borders.
How do you get buyers to show up and pay?
Paid tickets and offer buttons both depend on attendance. Reminders before the event matter, and SMS reminders can reach people who miss email. Our chart of webinar platforms with SMS reminders compares options.
Follow-up matters after the event. Attendees who clicked an offer but didn't buy, and registrants who missed the event, need different messages. BrightStage AI sends follow-up messages that respond to what an attendee did. Our guide to converting webinar attendees with AI covers the approach.
Testing matters too. BrightStage AI lets hosts split test registration and thank-you pages with up to three versions (A/B/C) and set the traffic share for each.
How much does BrightStage AI cost?
BrightStage AI offers a 14-day full-access trial. A card is required for verification, and you can cancel any time. After the trial, plans start from $59.95 per month.
A commercial licence lets agencies run BrightStage events for clients. Agencies that build paid events or sales webinars for clients can use one account to serve several businesses.
More side-by-side guides: every webinar platform comparison on AIVX Labs. Disclosure: AIVX Labs and BrightStage AI are both founded by Alan Magliocca.
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See BrightStage AIFrequently asked questions
Can I sell webinar tickets and also make an offer during the event?
Yes, many hosts combine both models. A host might charge a small entry fee for a training and then present a larger offer through an on-screen button during the event. Check that your chosen platform supports both paid registration and in-room offers before you build the event.
Does a free webinar or a paid webinar make more money?
The answer depends on what you sell. A paid webinar earns money at the door and suits events where the content is the product, while a free webinar draws more registrants and earns money from an offer made during the event. Example: a coach selling a high-priced program may prefer free entry, while a trainer selling a one-off workshop may prefer tickets.
How do attendees pay through an in-room offer button?
An attendee clicks the offer button shown during the event, and a checkout page opens where they complete the purchase. The webinar platform controls when the button appears, while the checkout itself runs through the payment processor or sales page you connect. Confirm with each vendor how the button links to your checkout.
Can an automated webinar sell without a host present?
Yes, BrightStage AI Events is built for exactly that job. An AI writes and presents the sales presentation, answers attendee questions in chat in real time, and shows offer buttons at moments the host sets, all on a schedule or on demand around the clock. Revenue and offer clicks then appear in the BrightStage dashboard.
Do I need to worry about sales tax when selling webinar tickets?
Tax rules can apply to digital event sales depending on where you and your buyers are located. Some payment processors offer tax tools, but responsibility for getting it right stays with the seller. Speak with an accountant or tax professional before selling tickets, especially to buyers in other countries.