How to Start an AI Agency With These Tools
An AI marketing agency, stripped down to its actual mechanics, is a handful of repeatable deliverables sold to clients on a recurring basis. This maps each stage — discovery, packaging, selling, and running campaigns — to specific AIVX Labs tools, so the path from “I want to start an agency” to “I have a repeatable process” is concrete instead of theoretical.
Key takeaways
- A discovery call gets stronger when it's backed by a real audit — the AI Business Audit scores a prospect's business and surfaces gaps before you ever pitch anything.
- Package your own agency's services with the Offer Builder and Pricing Advisor before you sell a single client engagement.
- Client campaigns run on Ad Creator, Landing Pages, and Funnel Builder — the same tools you use to package your own agency's offer.
- SOP Builder turns your first successful client process into something repeatable, so growth doesn't depend on you personally doing every deliverable.
- Every tool mentioned here is included on every AIVX Labs plan, including the free plan — running them costs credits, not a separate fee per tool.
The real mechanics of an AI agency
Underneath the branding, an AI agency sells a small number of repeatable deliverables — an audit, a packaged offer, ad campaigns, funnel pages, follow-up sequences — to businesses that don't want to build any of it themselves. The tools don't replace the agency; they compress the time it takes to produce each deliverable, which is what makes the business model work at a reasonable price point.
Step 1: The discovery call
Before you pitch anything, you need a reason for the prospect to take the call seriously. The AI Business Audit (/tools/business-audit) scores a business and surfaces its biggest growth opportunities from a short description of how it currently operates. Running one before a discovery call — or live, on the call itself — gives you specific, concrete talking points instead of a generic agency pitch.
Step 2: Package your own offer
Before selling clients anything, package what your agency itself sells. The AI Offer Builder (/tools/offer-builder) helps structure your service into something clear enough to sell, and the AI Pricing Advisor (/tools/pricing-advisor) helps you land on what to charge for it. Doing this before your first client conversation means you're not improvising pricing on the spot.
Step 3: Sell it
Once the offer is packaged, use Sales Letter Writer or VSL Script Writer to build the materials that actually pitch it — a one-pager, a short video script, or a proposal doc. This is also where Sales Call Prep (/tools/sales-call-prep) earns its keep — discovery questions and objection handling before you get on the actual sales call.
Step 4: Run the actual campaigns
Once you've signed a client, the deliverable work runs through the same core tools: Ad Creator for the ad copy and creative, Landing Pages for where the traffic lands, and Funnel Builder for tying the whole sequence together, follow-up included. For local clients specifically, Direct Mail and QR Creator extend the same campaign into print.
Step 5: Make it repeatable
The first time you run a client through this process, expect it to be slower than it needs to be. Once you've done it well once, use the AI SOP Builder (/tools/sop-builder) to turn that process into a written, followable SOP — the difference between an agency that only runs when you personally run it, and one you can eventually hand pieces of off to someone else. Browse the full AI Tools Directory for tools not covered here that fit specific client niches.
Every course and tool mentioned here is included free on AIVX Labs.
Start freeFrequently asked questions
Do I need any technical skills to start an AI agency this way?
No coding is required — every tool here takes a business description or brief as input and produces finished output. What you need is judgment: knowing which deliverable a client actually needs and being able to explain the result to them.
What should my first client deliverable actually be?
A Business Audit is a strong first deliverable because it's low-risk to offer (often as a free or low-cost discovery tool) and it naturally surfaces the next paid engagement — whatever the audit finds wrong is what you pitch fixing.
How many tools do I need to learn before I can start selling?
You don't need all 24. Most agencies start with a narrow set — Business Audit, Offer Builder, and one or two campaign tools like Ad Creator or Landing Pages — and expand their service list as clients ask for more.
Can I use these tools for unlimited clients on one AIVX Labs plan?
Every plan includes every tool — what changes at higher tiers is your credit rate and monthly allowance, which matters more as your client volume grows. The Agency tier specifically adds separate client workspaces, useful once you're juggling multiple accounts.